Picking a Logo Design
Picking a Logo Design: Vintage, Modern and Other Styles
A brand’s spokesperson is their logo. It’s the face that the world sees and remembers when they come across your product or services. Needless to say the logo should reflect your brand’s persona and should hold your target audience’s attention. Does your brand uphold a legacy? Is it a new and exciting venture? Is your product a breakthrough invention? It’s always necessary to match the logo to the feel and design of what you are actually selling.
Vintage Logo Designs
Just as fashion comes around, so have vintage logo designs. Vintage logo designers draw inspiration from the 1920-1970’s era when the trend involved illustrations, simple typography, dual color palettes and black & white photography. Vintage logos are like fine wine in an old bottle. The best part of creating a vintage logo for your product is that you can utilise the current digital means and logo designing strategies to design something that looks old on the surface but is just as effective as modern day designs.
If you’re worried about the design elements and the flexibility, don’t! Vintage elements are not just restricted to old photos and fonts. You also have the option to include vintage badges, letterpress, explore punk and Swiss style designs and even try art decor.
Vintage designs are key if your brand wants to tug at the strings of nostalgia in your clients.
Modern Logo Designs
Modern designs in logos are meant to be straightforward and simplistic. Modern logo designers use both the classic and the contemporary trends to create a logo that will speak to the audience of today. These logos are designed to be versatile and evolving in nature, so that a little tweak in the right direction can always keep your logo updated and fresh.
While vintage or retro designs tend to be loud and create abstraction, modern designers prefer to keep their logos subtle and clear.
If your brand aims to attract the youth, a modern design is your best bet to having a successful logo. You get to play with colours and even explore the science of neurobranding when designing your logo.
Modern logos can be further designed to appear bold or elegant depending on the brand. Bold logos are identified with their unique font and contrasting colours. They are designed to be eye-catching and appeal to a younger vibe.
Elegant logos stand out by being subtle in their approach. They are designed to reflect the luxury and sophistication promised by the brand sporting them. A gentle mixture of intricate designs and soothing colours are used to portray the quality of refinement in the products.
Conclusion
If all the above choices sound too good to you and have left you confused, it’s advisable to approach a professional logo designer instead. Hiring a professional will not only save you time, it will minimize the risk of mistakes as well. Allow the logo designers to study the market, help them analyze your product and share ideas with them. Rest assured you will end up with a logo that will stick with you through the years.